Buy a website, or subscribe to one that keeps working

When you buy a website you are buying a build: design, pages and a handover. When you subscribe you are buying a site that stays current, hosted and supported, for as long as you use it. The choice is between owning a one-off and renting an ongoing service.

14 days free, no card, support from real people on every plan.

The part that catches people out is that a bought site still costs money every month. Hosting, a domain, certificate renewals, plugin updates and the small changes you cannot make yourself do not stop arriving because the invoice was paid once.

What you are actually buying from an agency

You are buying hours: discovery, design, build, revisions and a launch. Good agencies earn that money, and the result is genuinely yours, shaped around a business somebody sat down and understood.

What you are not buying is the future. The site is finished on the day it launches, and from then on it drifts. Prices change, a service is added, a browser update breaks a layout, and each of those is a new conversation.

The second invoice nobody mentions at the start

Ask any agency quote two questions. What does hosting and maintenance cost per month afterwards, and what does an hour of changes cost. The answers are usually reasonable and usually absent from the headline figure.

A cleaning company that changes its price list twice a year and adds a service in the spring is not a one-off customer. It is a small recurring bill plus a wait, which is the part that stings when a competitor updated their prices on a Tuesday afternoon.

What the subscription contains instead

One line covers the site, the hosting, the certificate, the backups, the updates and email support with real people. Plans run from Lite at £49 a month to Pro at £199, and you move between them without anything being rebuilt.

Changes are yours to make. Every piece of text has a pencil beside it, so a carpenter can add a new service on a Sunday night rather than emailing an agency and waiting until Wednesday. Paying yearly takes 20% off, and prices exclude VAT.

Hosting is part of the deal, not an add-on

Managed hosting comes with every plan. We run the servers and monitor them, so you never buy capacity, install anything or keep track of versions. HTTPS certificates are issued and renewed automatically.

Backups are taken every night and the restore is tested every night, so nobody discovers a broken archive on the worst possible day. Security patching is our responsibility, permanently. That is the recurring bill an agency quote usually leaves for later.

When buying from an agency is the right choice

If you need something genuinely bespoke, a booking flow shaped around rules nobody else has, or a design that has to match a wider brand exactly, buy the build. We are a narrower product on purpose and we will not pretend to be a design studio.

We suit service businesses that want a working site quickly, prices they can edit themselves and someone else holding the maintenance. If that is not the description, an agency is money well spent.

One-off build against a running subscription

Two ways to pay for the same thing, spread differently.

The cheap route With Atlas Holly
Up front The cheap routeA large single invoice With Atlas HollyA trial, then monthly
Changing a price The cheap routeEmail, wait, get billed With Atlas HollyPencil, type, save
Hosting and updates The cheap routeSeparate monthly fee With Atlas HollyIncluded and managed
Three years on The cheap routeDated, needs rebuilding With Atlas HollyCurrent, nothing to redo
If you leave The cheap routeFiles and a to-do list With Atlas HollyExport, keep your domain

A build is a purchase; a website is a running cost either way.

Buying a website: the practical questions

Over the first year, sometimes. Over three, rarely, once hosting, maintenance and change requests are counted. The subscription puts all of that into one figure so you can compare like with like.

You own your domain, your content and your customer data, and all of it is exportable. The platform itself is the part you subscribe to, in the same way you would subscribe to accounting software.

The website, managed hosting, HTTPS, nightly backups, your own domain, staff accounts and email support. Higher plans add the service catalogue, real time booking, online payments and the internal schedule.

Yes. The domain stays registered to you and your email keeps running with its current provider. We identify who your domain provider is and show the exact records to add.

The first 14 days are free and need no card. After that you can cancel at any point and the site runs until the end of the period you have paid for. There is no exit fee.

We do, as part of managed hosting. Servers, certificates and updates are ours, backups run nightly with the restore tested nightly, and email support is on every plan rather than sold separately.

Compare it against a real quote

Build the site free for two weeks, then hold it up against whatever you have been quoted.

Try it free

14 days free, no card, support from real people on every plan.