Most small business sites fail on the last one. They describe the business beautifully and then leave the visitor holding a phone number at half past eight in the evening, which is precisely when people sit down and sort out their week.
What a service business website has to carry
A glazier and a removals firm sell different things but the visitor's questions rhyme. Do you cover my area, can you do it this month, roughly what will it come to, and can I sort it now.
So the structure answers those in order. A service menu with prices, an area or coverage note, opening hours, and booking as the obvious next step rather than a link buried below the fold.
Prices where people can see them
Hiding prices feels safer and costs you enquiries. Visitors read a missing price as expensive, and the ones who do ring are asking a question you have already answered a hundred times.
From Start, £99 a month, you get a service catalogue with prices and a page per service, plus variant pricing when the same job is priced by size or type. A removals firm can price by van size; a cleaner can price a two-bed against a four-bed without writing two separate pages.
Getting found, and being convincing when you are
Each service gets its own page with its own heading and text, which is what search engines have to work with. Opening hours, an FAQ and reviews give the page substance rather than filler.
The site is fast and works on a phone from the start, and images are optimised for you. That matters twice: visitors leave slow pages, and search engines notice that they do.
The running of it is not your job
Managed hosting is included on every plan. You own no server, install nothing and never choose a package size. Certificates for HTTPS are issued and renewed automatically so the padlock stays put.
Backups run nightly and the restore is tested nightly, which is the part most hosting quietly skips. Updates and security fixes are ours. If something needs attention it reaches us before it reaches your customers.
When you do not need what we sell
If you are booked solid for the next six months on word of mouth alone, a website will not make your week better and we would rather say so. Spend the money on a second pair of hands.
And if a booking request form covers you, stay on Lite at £49 a month rather than paying for a calendar you will not open. The features are there when the business changes shape, not because someone talked you into them.